Evaluation 3. Audience research

I decided to ask some friends what they thought of our video


I also took a screenshot of the comments we had on youtube, we also have 358 views so far which is quite good

Evaluation 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

I've chosen to take 9 key screen shots

1. This shot is an important part of our storyline as it shows that the main character gets bad grades in the         beginning of the video and then to improve.
2. The beginning of video has shots where it shows the main character being unhappy, sad and on the verge of giving up, this shot shows the main character walking sadly, the camera is on the side to show little control over his life.
3. This shot shows the main character getting surgery shooting over the shoulder from the female in the video, this is the only time they are both in a shot together in the film to show the 'distance between the two. This is similar to what is used by Tinie Tempah, shown in a screenshot underneath.

4. In this part of the video there is slow motion as the music is quite slow, the shot is of the main character getting more enthusiastic walking into a classroom to study.
5. This shot shows a shadow of the female in the parts where she sings as the main character is studying, this is key as she is the motivation throughout the whole video for the main character to improve, the way we put her in shows that he thinks of her, this is also used in the screenshot shown underneath from areal media product.

6. In this shot The main character is shown as happy because he has completed his training for the final exams, the girl is edited in aswell, we put the text in front to show he is finally 'the wonderman' like in the original wonderman video.

7. This shot is toward the end of the video of the main character rapping on an open field, this is a key part of the video as he has finally finished his 'objective'
8.  This is a shot of the main character after he got his exam results, he is coming out of a classroom where he got his A+ looking happy and celebrating as oppose to the beginning when he was in the same area but sad.
9. This is a shot of the character getting yet another A+ key screen shot as it shows his A+  and the teacher clapping him on the shoulder, this shows acknowledgement of his hard work.

As you can see in the pictures above real media products tend to use the same characteristics for their video as we have.

Ancillary task 2, Advert

 

 

Ancillary task 1, Digipak

                                                              This is our final digipak

Ancillary task preparation 3. Difference between Digipaks and cd cases

As you can see above a digipak consists of six pages which gives the audience a better first impression of the cd as they get to see more of what the content might be rather than a cd where you can basically just see the cover where there is just one picture.

Ancillary task preparation 2. Font tests

I had these fonts in consideration for my Digipak

Disc-overy – Accent SF

Disc-overy – Adventurer Light

Disc-overy – Algerian

Disc-overy – Ancestorty SF

Disc-overy - Balloonist

Disc-overy - Blackoak

Disc-overy – Bolts SF

Disc-overy - Castellar

Disc-overy - Digital

Disc-overy - Exalibur SF

Disc-overy - Palatino Linotype

Disc-overy – Goudy Stout

Disc-overy - Rosewood Std regular

Disc-overy - stencil

Preparation for ancillary tasks 1. How celebrities promote themselves

The most common way in my eyes for musicians to promote themselves is through contraversy, the more different they are the more noticable they are. A good example of someone different from any others is Lady Gaga, the way she has the most crazy music videos and strangest outfits, she gets alot of attention and promotes herself in that way, she also calls her fans 'monsters' which is a way of making her audience feel special and as a result, more people want to  be her fans.

Many musicians have a view on promoting themselves as 'any publicity is good publicity' which is true in many cases, such as Amy Winehouse who had the image of being a junkie and an alcoholic, but it made her famous, she used it to promote herself, she even made songs about it, such as Rehab which is probably her most famous song.

Rappers mostly promote themselves through finding more specific target groups as the only people that will like them are young people seeing as their way of getting fans is though aspirational lifestyle, mostly young people will like to see how they live, the also promote themselves through having a laid back view on life. Many will like them for the way they obviously break the law by smoking marihuana, even on camera, many will also be fans of their 'rastafari lifestyle' the most famous for using this sort of publicity is probably Bob Marley, but there are many other using the same way of promoting themselves such as Lil Wayne.

Editing process

Draft

MEDIA WORK 2 (small) from Brage Krogsrud on Vimeo.

20. Props and costumes

Towards the end of the video he will be wearing expensive accessories such as Patek Phillipe or Rolex watches, golden rings and driving a BMW 7-series.

The teachers will be using a suit like shown underneath.

We will be using some paper and books to show that Tinie is reading and learning, also to use as the tests he will be given.

Tinie will be wearing clothes like shown underneath to show the audience the way in which the main actor is a gangster, these clothes are quite stereotypical for RnB videos.

19. Casting shots

Gbemiga Laminakra from G-House is the most suitable for Tinie Tempah as he has alot of experience with music videos from before, especially rapping as he has a past of doing his own rap songs, he is also african which makes him looks more suitable for the main character in an RnB music video.

Thomas from Altyre will be playing a role in the film, probably as a teacher or a doctor as he has the look of quite a straight forward guy.

Kaylin Cowie from Windmill will be playing the role of Ellie as she has experience with music video as she does media herself and played a part in her music video aswell.

18. Location shots

All of the locations that will be used in the film are not on this list as we dont not have access

 to all of the places at the moment.

This location will be used all the way throughout the film as a location for Tinie to be rapping with Ellie.

This location will be used for Tinie to come out of celebrating when he gets good results in his test.

We will be using several locations much like this one to film Tinie walking, in the beginning he will look sad and eventually he will be more enthusiastic.

This location will be used close to the end of the video as the main character has finally reached his goal of getting a record deal, he willl be recording a song in this shot, he will be singing hte song we are using for our coursework using lip sync.

17. Shot list

Our video starts off with a mid shot of Tinie rapping, followed by a close up on his face, our video will mainly take place in three locations, outside where Tinie will be walking and rapping, in classrooms, where Tinie will be getting grades and on a big open field where Tinie and Ellie will be singing.

1) Mid-shot(Tinie rapping)

2) Close-up(Rapping)

3) Extreme close-up(lip syncing of Tinie)

4) Close up(Ellie singing in the field)

5) Birds eye(from roof down on Tinie doing press-ups)

6) Close-up(Tinie rapping in studio)

7) Mid shot(Tinie walking down a street)

8) Long shot (running uphill to Ellie)

9) Long shot(Tinie performing in front of producers)

10) Mid shot(Tinie getting money from an employer)

11) Long shot(Ellie singing second verse in the field)

12) Mid shot(Tinie rapping in the same field as Ellie)

13)Over the shoulder (of Tinie walking to his class)

14) Long shot (Tinie walking from a classroom with a friend)

16. Animatic with sound

Point 16 from Brage Krogsrud on Vimeo.

15. Five sections of our video

In this shot our main character is very poor, counting pennies to survive. He is saving up money to get richer but his standards of life are very bad, this is the first section of our video.

In this shot Tinie Tempah is reading to get better in his school work and mentally stronger, this is an important part of the video as it shows the hard work he will go through to achieve his goals.

In this shot Tinie is training and he has already managed to achieve to get stronger as they are quite big weights, in the third section Tinie has managed to become a person with average living standards, he is working hard to gain power, money and become stronger as a person.

In this photo Tinie Tempah is getting recognition for his hard work, this part will involve Tinie getting better grades on his tests.

In the fifth section and the last one Tinie has reached 'the top' by becoming rich and powerful, the photo shows him standing with expensive sunglasses and a smile on his face which is showing that he is happy and successful.

The individuals in these photos will not be the actors in our real video.

14. Brief synopsis

The main theme of our music video is the way in which our main character developed throughout his life, both physically and mentally. Our video will probably start of with the main character in a weak state, in a hospital after an accident, he will have little money and power, and will not be very strong. In the video we will show clips of the artist making money and gaining power, but we will show how hard he worked for it as well. In the end of the video there will be some aspirational lifiestyle, we will also show an operation on the main character and how he will recover after it and becooming stronger and smarter. The main character will probably be an african looking person as it is what Tinie Tempah looks like and most, if not all successful RnB artists are African-American.

13. Key elements of my video

Aspirational lifestyle

In RnB videos the key element of almost every single video is aspirational lifestyle as the artists like to show off their success as artists and their power in the high society of 'american gangsters'.

Provocative dancing and dressing
A main aspect of RnB is provocatively dressed females as it is one thing that many people watch it for, although it is not seen in the video my production company are working on it is seen in many other RnB music videos, it could also go under the topic of aspirational lifestyle.
Visuals reflect lyrics
Our video is going to be about the development of the main character's life and the lyrics will have relation to the video to get the story out to the audience.
Lip syncing
Our video as most other music videos will include lip syncing as it is not going to be us singing, this would probably not be very pleasant for the audience, most music videos have lip sync because the sound is not as good if there is a performance while singing.

12. Institutions

There are quite a few institutions that could produce our video, one is youtube, as most of the videos on youtube are created by amateurs, like us. For most people that create a music video for the first or second time, they would go to youtube first to get viewers and feedback on their work.

Another institution that would sponsor our kind of work is EMI productions as it is the has produced many RnB videos, one of which is the music video we are basing our work on, Wonderman-Tinie Tempah.

Megatrax is an institution that is very large on independent music and music videos and could be a company that would most likely support the creation of our music video.

11. My perfect audience member

As a result of some research on www.uktribes.com i came to the conclusion that the main target group for our music video are the 'trendies'

Trendies are people who care alot about fashion, they have an indirect competition with their friends who is the most wealthy or has the most expensive stuff like clothes, electronics or cars. The stereotypical 'trendies' would normally walk around high streets with shopping bags from expensive stores, normally with others of the same tribe, they would have tea at cafes and be very busy on the phone planning the house parties they are going to in the evening. It is important for 'trendies' to be better than others, so their life is basically a competition with everyone. Trendies would normally listen to RnB as it is quite mainstream, but still sophisticated to an extent, like a mixture between rap and hiphop. Underneath is a person that might be considered one of the 'trendies'

10. Audience research