16. Animatic with sound

Point 16 from Brage Krogsrud on Vimeo.

15. Five sections of our video

In this shot our main character is very poor, counting pennies to survive. He is saving up money to get richer but his standards of life are very bad, this is the first section of our video.

In this shot Tinie Tempah is reading to get better in his school work and mentally stronger, this is an important part of the video as it shows the hard work he will go through to achieve his goals.

In this shot Tinie is training and he has already managed to achieve to get stronger as they are quite big weights, in the third section Tinie has managed to become a person with average living standards, he is working hard to gain power, money and become stronger as a person.

In this photo Tinie Tempah is getting recognition for his hard work, this part will involve Tinie getting better grades on his tests.

In the fifth section and the last one Tinie has reached 'the top' by becoming rich and powerful, the photo shows him standing with expensive sunglasses and a smile on his face which is showing that he is happy and successful.

The individuals in these photos will not be the actors in our real video.

14. Brief synopsis

The main theme of our music video is the way in which our main character developed throughout his life, both physically and mentally. Our video will probably start of with the main character in a weak state, in a hospital after an accident, he will have little money and power, and will not be very strong. In the video we will show clips of the artist making money and gaining power, but we will show how hard he worked for it as well. In the end of the video there will be some aspirational lifiestyle, we will also show an operation on the main character and how he will recover after it and becooming stronger and smarter. The main character will probably be an african looking person as it is what Tinie Tempah looks like and most, if not all successful RnB artists are African-American.

13. Key elements of my video

Aspirational lifestyle

In RnB videos the key element of almost every single video is aspirational lifestyle as the artists like to show off their success as artists and their power in the high society of 'american gangsters'.

Provocative dancing and dressing
A main aspect of RnB is provocatively dressed females as it is one thing that many people watch it for, although it is not seen in the video my production company are working on it is seen in many other RnB music videos, it could also go under the topic of aspirational lifestyle.
Visuals reflect lyrics
Our video is going to be about the development of the main character's life and the lyrics will have relation to the video to get the story out to the audience.
Lip syncing
Our video as most other music videos will include lip syncing as it is not going to be us singing, this would probably not be very pleasant for the audience, most music videos have lip sync because the sound is not as good if there is a performance while singing.

12. Institutions

There are quite a few institutions that could produce our video, one is youtube, as most of the videos on youtube are created by amateurs, like us. For most people that create a music video for the first or second time, they would go to youtube first to get viewers and feedback on their work.

Another institution that would sponsor our kind of work is EMI productions as it is the has produced many RnB videos, one of which is the music video we are basing our work on, Wonderman-Tinie Tempah.

Megatrax is an institution that is very large on independent music and music videos and could be a company that would most likely support the creation of our music video.

11. My perfect audience member

As a result of some research on www.uktribes.com i came to the conclusion that the main target group for our music video are the 'trendies'

Trendies are people who care alot about fashion, they have an indirect competition with their friends who is the most wealthy or has the most expensive stuff like clothes, electronics or cars. The stereotypical 'trendies' would normally walk around high streets with shopping bags from expensive stores, normally with others of the same tribe, they would have tea at cafes and be very busy on the phone planning the house parties they are going to in the evening. It is important for 'trendies' to be better than others, so their life is basically a competition with everyone. Trendies would normally listen to RnB as it is quite mainstream, but still sophisticated to an extent, like a mixture between rap and hiphop. Underneath is a person that might be considered one of the 'trendies'

10. Audience research

9. Mood Board

In this mood board you can see the stereotypes of RnB, african american artist, the 'gangster' style of clothing. I also put some golden guns, golden car and mobile phone, this is a way gangsters and rappers show others their wealth and power. in the bottom right there is a picture of Frank Lukas, one of the richest and most powerful gangsters in the history of man, he has had a significant impact on the style of Rnb artists.

8. Nine key screen shots

Here are my 9 key screenshot of Birdman- Fire Flame, the video is mainly about Birdmans lifestyle, and is probably the video with the most aspirational lifestyle ever created!

1.This is the opening shot of the video and you can see that the performer lives in a big house and has a bridge leading up to the house, this shows where most of the video takes part and is a good way of showing it.
2.This shot comes after the shot of the house and you can see the lifestyle of the main character. As there are people working for him, combing his hair and serving him drinks the audience can see the aspirational lifestyle.
3. This shot of burning money sends a message that he has enough money to waste it and doesnt know what to do with it.
4. This shot shows the main character standing next to an expensive sports car in front of his house again showing how rich he is.
5. I chose this shot as it shows that he is doing illegal business with foreign people, where birdman is using an expensive branded bag as oppose to the other man using an ordinary suitcase meaning birdman is better.
6. In this shot you see the Birdman hiding his face using sunglasses and a hoodie which send a message that he is a celebrity and needs to hide his face, the hoodie also underlines that he is a gangster. He is also wearing an expensive watch with a lot of money in the background, this again shows the audience how rich the main character is.
7. This shot shows birdman overlooking a big fountain in his house, it is also a shot that shows all the tattoos on his head which makes the audience aware of his "gangster" ways.
8. This is a shot of mirdman speaking russian to a foreign business partner which underlines that he is a very organised criminal character.
9. This shot is the final shot in the video and it shows birdman sitting at the end of a long table in a room with a lot of money on the shelves and two women handing him two bags most probably full of money which shows that he has class in his work, aswell as it shows how rich he is!